Is This New Open Social Feed The Solution For Publishers Struggling With Constant Facebook Changes?

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Amit Chowdhry ,

CONTRIBUTOR

Last year, the Pew Research Center reported that two-thirds (67%) of Americans get at least some of their news on social media. As a result, media publishers have been plugging millions of dollars and resources into growing their social media presence. This has been problematic for brands like LittleThings, BuzzFeed, The Huffington Post and Mashable.

To help media publishers that rely on social media grow their audiences, Revcontent — the world’s fastest growing recommendation network — has launched new technology called Engage.im. Engage.im helps media publishers that rely on social media grow their audiences by providing a publisher hosted platform distributed in the first truly open feed.

“Media publishers are increasingly dependent on social networks to share content and grow audiences, and they have been searching for ways to get back to a model where they own their content on their site and are able to grow micro communities around on their own media platforms. That is where the idea for Engage.im came from,” said John Lemp, the CEO of Revcontent and Engage.im. “With the recent Facebook changes and onslaught on the open web, Engage.im is a welcome option for media publishers looking to regain lost traffic.”

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